Each of them has different goals. In order to build an efficient solution I need to understand and take into consideration all of their goals, needs and frustrations and be able to find a bridge between them.

STAKEHOLDER INTERVIEW

To understand True Spirit's values and goals, I interviewed the founder, Diana, to get a more in-depth perspective about the company and its mission.

USER RESEARCH: PERSONAS

After learning about the company's goals, it was important to understand the needs and goals of the school administration. Here is a brief of an admin persona, Hellen:

School administration  want to make sure that the dress code guidelines are followed, but also that the parents could easily find the required uniforms. On the other side, the parents, the ones who would be using the site to purchase uniforms, have different frustrations and goals.

Here are the briefs of the two parent personas: Judith and Ben.