USER INTERVIEWS
Our first step was to understand what type of people would be using Spiritual Workout and how we can design for them. We reached out to people who have experience and interest in spirituality.
- First, we asked them about their experiences with spirituality and spiritual services. Their desires and frustrations with it.
- Then we watched them perform several tasks on the current Spiritual Workout website and voice their experiences and pain points.
PERSONAS:
From interviewing 16 people we started noticing trends in their approach to spirituality, from which emerged our two personas:
CONTEXTUAL INQUIRY:
After reaching out to potential customers of Spiritual Workout, we felt it was necessary to experience a Spiritual Workout class from within.
We gained a valuable understanding of what Spiritual Workout class offers and how we could communicate this back to the potential users on the website.
ON-SITE INTERVIEWS:
After class we took advantage of meeting the current customers and interviewed them about their experiences with both, Spiritual workout classes and the website. We understood that there should be a better explanation of what an on-location class versus an online class are.
People who used were coming to the class for a long time didn't even know that the website existed and were surprised to hear about "online webinars".
People who heard about the class from the website expressed an overall confusion:
"I didn't understand from the website what the class was about, I just showed up"
"the class wasn't what I expected"
"I thought that we were going to do yoga"
GATHERING PROOFS:
Before communicating this information back to Spiritual Workout, we wanted to gather more evidence and data regarding pain points as our factual basis for redesign decisions.
Google Analytics became a valuable tool in our design process.
We saw that the website - especially the homepage and the calendar - experienced several large increases in visitors.
However, most of this people have never came back; only 17% of 3567 people were returning users.
In total, people were spending about 1.5 minutes on the website and reading 1.3 pages.
This means that the landing home page was not effective at capturing their attention and encouraging them to continue to browse, stay on the website, and return.
From analyzing all the gathered information, we synthesized it into few plausible design goals:
OUR DESIGN GOALS:
- Bring clarity about Spiritual Workout and its offerings
- Make a clear distinction between a Webinar vs. Seminar experience
- Communicate information of key pages in a clean, clear, and efficient manner
DESIGN STUDIO:
We started from brainstorming about all the possible solutions we could provide to make the homepage more clean, comprehensible, and easy to understand.
Then, we started sketching all our possible solutions for other pages as well.
From attending the class experience and our interviews, we realized that most customers had trouble distinguishing between the different class types that Spiritual Workout was offering:
- Webinars
- Seminars.
With the use of iconography and color, we were trying to communicate it visually.
WIREFRAMES
This is where we were applying everything that we learned into building a digital prototype. With rounds of user testing many of our previous ideas were eliminated or evolved into something different. An example of such evolution is how we approached presentation of the membership types.
The organization of the homepage was still our struggle, so we tested various ways of presenting the content.
